![]() Back in March, Spotify hit 50 million paying customers, and boasts nearly double that number when considering non-paying users. Music recommendation is certainly a key component of Spotify’s strategy, as the service is known for its personalized playlists and features like Discover Weekly. Spotify also says that the Niland team will move to the music firm’s New York office and help it to “continue innovating and improving our recommendation and personalization technologies resulting in more music discovery which benefits both fans and artists.”Īs for Niland, the company made a short statement of its own on its website, simply stating, “We will keep working on new ways to better understand music to craft better innovative listening and discovery experiences.” Here you can directly compare each of the four plans Spotify offers: Individual, Duo, Family, and Student. Spotify acquired Anchor, a podcast creation platform, back in 2019. Paris-based Niland, an artificial intelligence startup, is the latest company to join Spotify, and it would appear that the goal is to leverage the company’s AI capabilities to surface “the right content to the right user at the right time.”Įarlier this week, Spotify confirmed the acquisition in a short blog post announcement, noting that the startup has “changed the game for how AI technology can optimize music search and recommendation capabilities and shares Spotify’s passion” for bringing music to the masses. To subscribe to a Spotify Family plan, go to the Spotify plans page. Spotify has confirmed it will test paid podcast subscriptions using Anchor later this year. This one marks the forth acquisition this year, with the first three being blockchain startup Mediachain, content recommender MightyTV, and audio detection firm Sonalytic. The music streaming service, which seems to have plans to go public in the near future, is quickly adding to its portfolio, acquiring yet another company. ![]() Spotify has expanded its growing empire once again. ![]()
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